About Us

Some of the most useful clothes are the ones you reach for without thinking twice: a soft shirt for a slow morning, comfortable pants for a day of exploring, or a dependable jacket when the weather changes. Toad&Co builds its clothing collections around this kind of everyday versatility. Since beginning in Telluride, Colorado, in 1996, the brand has developed a relaxed lifestyle aesthetic influenced by outdoor living, community and a preference for clothing designed to be worn repeatedly. 

Toad&Co's women's collection offers a broad mix of wardrobe staples, including graphic and basic tees, shirts, dresses, skirts, denim, pants, jumpsuits, overalls, cardigans and jackets. Men's styles include casual button-down shirts, henleys, T-shirts, chinos, denim, shorts, sweaters and outerwear. The pieces can be mixed and matched across seasons, allowing customers to build outfits around simple layers, comfortable fabrics and colors that work well together. 

A defining part of the brand is its attention to material selection. Organic cotton provides a familiar foundation for everyday essentials, while hemp and TENCEL™ Lyocell offer alternative plant-based fibers. Recycled polyester and nylon are used in selected garments, and some wool products incorporate recycled or responsibly sourced fibers. Rather than treating material choices as a separate concern, Toad&Co connects them to the practical goals of creating wearable, durable clothing and reducing reliance on virgin resources. 

The overall look is easygoing, with thoughtful details that help clothes feel distinctive without being difficult to style. A patterned flannel can add character to denim, a simple dress can work with sneakers or boots, and a cozy sweater can serve as a useful layer for cooler mornings. The collection is designed for everyday routines as much as for weekends away, making it suitable for customers who value flexibility in their wardrobes.

Toad&Co's interest in extending the life of clothing also appears in ToadAgain, its resale initiative for pre-loved pieces. By providing a route for customers to buy and resell eligible used garments, the brand supports a more circular approach to fashion. Its combination of relaxed design, material awareness and practical everyday style appeals to people who want clothing that feels good to wear and makes sense for the way they live.